Hailey Bieber Officially Declares 2026 Will *Also* Be the Year of the Bob

All bobs everything:

And in the final moments of 2025, Hailey Bieber officially puts her stamp of approval on the "year of the bob" with a new haircut. Last night, the model and Rhode founder debuted her cute new '90s lob on Instagram Stories (of course, her orange iPhone 17 had a Rhode snap-on lip case in the pic too).

Hailey's no stranger to the bob, having chopped a chin-length 'do in January 2023. But her hair has grown quite a bit since then (as has her entire life—she's since welcomed baby Jack, her husband Justin has released two albums and announced a Coachella headline, and her brand was purchased for a hefty amount by E.l.f.). Just last week, Hailey showcased her chest-length, layered cut with a few snaps from her trip to Japan. But upon returning stateside, apparently she was ready for somethin' new!

@haileybieber

Cut by celebrity hairstylist Justine Marjan, Hailey's new look features a shoulder-skimming length with a few layers for lots of bounce and movement. It's like if The Rachel were a teensy bit shorter. TBH, I see why Hailey went for the lob length this time, because it's ideal for an on-the-go mom like herself. She can still easily pull it up into a ponytail or clip to get it out of her face, or even pull it into her signature slicked-back bun when she's short on styling time.

With a cut this close to the end of the year, though, it begs the question: Does this mean 2026 will be all about short haircuts too? We (and Hailey) seem to think so.

Beth Gillette

Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.