Not all heroes wear capes: IT Cosmetics Superhero mascara is still on sale!

Some beauty products earn permanent status in your makeup bag, and IT Cosmetics’ Superhero Mascara is one of them.

Not all heroes wear capes, and It Cosmetics Superhero Mascara truly lives up to its name, especially while it’s still discounted for the last day of Amazon Prime Day on June 26.

If you’ve been waiting for the right moment to invest in mascara instead of picking up another drugstore tube, today’s your chance to snag a really good lash booster before the 35%-off sale ends.

I’ve tested plenty of mascaras over the years, and this is one of the few non-drugstore wands that has earned a permanent place in my stash. After reviewing it myself, I kept coming back to it because it consistently delivers fuller, longer-looking lashes without feeling heavy or flaky throughout the day.

It’s safe to say: it’s a Prime Day purchase worth making.

It Cosmetics Superhero Mascara

The formula wraps each lash from root to tip, creating impressive volume and length with just a couple of coats. Its hourglass-shaped brush grabs even smaller lashes, helping to separate while adding noticeable lift. With only a few coats, you’ll see bold, fanned-out lashes that rival false ones!

BUY NOW $28.00 $18.20

It’s also a favorite among celebrities. Jennifer Lopez has praised the mascara as one of her beauty essentials, and it has become one of the standout products in IT Cosmetics’ lineup.

Since Amazon’s Prime Day wraps up today, June 26, this is the ideal time to grab IT Cosmetics’ Superhero Mascara while it’s still marked down. If your current tube is nearing the end of its life — or you’ve been looking for an upgrade — this is one sale that’s easy to recommend.

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Your Amazon Prime Day FAQs, answered

What is Amazon Prime Day and when is it?

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

How long is Prime Day?

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

What’s new about Prime Day in 2026?

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

• Today’s Big Deals program: New daily discounts up to 50% off or more
• New deals dropping as often as every five minutes during the sale
• Prime members gain access to exclusive travel deals
• Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
• Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
• Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
• Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card

Do you have to be an Amazon Prime member to shop?

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

Is it worth it?

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

Why Trust Post Wanted by the New York Post

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.

Looking for a headline-worthy haul? Keep shopping Post Wanted.