Chabak is a new kind of camping trend for the UK

New Korean campaign trend Chabak is sweeping the UK

Chabak is the latest in a series of Korean influences

by · Wales Online

A new camping trend, popular in Korea, is sweeping the UK - according to experts. Research reveals that Brits are seeking new ways to blend their love for the outdoors with modern comforts thanks to Chaba.

The term has taken the world by storm – with Google searches up 739% over the last 12 months including 81% in the last quarter alone. Chabak is the latest in a series of Korean influences, or the "Korean wave," sweeping the UK. From K-pop, Korean skincare routines and Korean food, the UK has embraced numerous Korean cultural exports, with Chabak set to be the next big thing.

The research – conducted by Hyundai to mark the launch of their new hybrid SUV – also revealed that 51% of Brits have a growing interest in road trips, and that 46% have been prioritising more outdoor adventures since the pandemic.

Chabak involves camping in and around your car, and provides the perfect blend of comfort, convenience, and adventure… and the trend not only caters to the need for home comforts but also makes holidaying more flexible and convenient.

Not only has Chabak changed how Koreans enjoy the outdoors, but it’s also changed how they drive, with 70% of new car sales in South Korea being SUVs in 2022.

Selecting the right location is vital to ensuring a successful Chabak. Take a look at some top destinations for you to explore via car camping spots. The locations have been sourced by Wild with Consent, who specialise in providing guests with experiences as close to ‘wild camping’ as possible.