Bangun KL initiative – reduce morning traffic by encouraging drivers to leave earlier with Zus discounts

The government has launched a new initiative called Bangun KL: Ke Arah Kuala Lumpur Yang Lebih Sejahtera, which aims to reduce morning rush-hour traffic congestion in the morning by encouraging motorists to enter the capital earlier, according to Bernama.

Created in collaboration with Zus Coffee, it will see 250 of the local coffee outfit’s outlets throughout Kuala Lumpur and Putrajaya offer a 30% discount on drinks for customers purchasing through its mobile app between 7am and 8am. The promotion will last throughout the rest of the year, ending December 31.

Minister in the prime minister’s department (federal territories) Hannah Yeoh said the initiative focuses on behavioural change, using incentives and cross-sector collaboration to tackle congestion more holistically. “A good city is not just about how it looks, but how it functions in people’s daily lives.

“That is why we introduced Bangun KL. This is not merely a slogan, but an effort to change how the city moves every morning. We cannot remain comfortable with the old pattern where everyone travels at the same time and ends up stuck in traffic. Bangun KL is about redistributing the morning rush to make it more balanced and humane,” she said.

Yeoh added that with an estimated 1.2 million vehicles entering KL each morning, even redistributing just 10% of that traffic to earlier hours could significantly improve overall traffic flow. Bangun KL is being posited as part of a long-term strategy to enhance urban living by promoting a better balance between working hours, health and social well-being.

Over to you now – do you think this is sufficient to get Malaysians to leave home earlier, and are you going to take advantage of the offer? Let us know in the comments.

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