Chery’s new boutique showroom at Pavilion Bukit Jalil

Chery Malaysia has opened its latest boutique showroom at Pavilion Bukit Jalil. Operated by Apple Autotech, it’s the brand’s seventh boutique retail concept and the first ‘Generation 4’ boutique showroom in the Klang Valley.

Located at Level 3 of Pavilion Bukit Jalil, the 837 sq.ft. showroom is ‘designed to offer shoppers a seamless and convenient way to discover Chery’s latest vehicle line-up in a relaxed, lifestyle-oriented environment’. It’s open daily from 10AM to 10PM, including public holidays, aligning with the mall’s operating hours to maximise accessibility.

The boutique concept brings the car-buying experience closer to consumers by integrating it into everyday routines. Visitors can explore Chery vehicles, speak with sales advisors, and even arrange test drives, all within the comfort and convenience during their visit to the mall. This approach allows customers to engage with the brand at their own pace, whether they are out shopping, meeting friends, or simply enjoying their day at the mall, Chery says.

“Today’s customers value convenience and flexibility, and we want to meet them where they already are, from grocery shopping, dining, or spending time with family and friends. This concept allows us to bring the Chery experience closer to customers, making vehicle discovery more intuitive, engaging, and part of everyday life,” said Lee Wen Hsiang, Chery Malaysia’s VP.

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