GWM Malaysia to expand its dealership network from 39 outlets to 60 by end-2028, new CI from this year

Great Wall Motor (GWM) Malaysia’s recent announcement of its ambition to command a 6% market share, sell 60,000 units a year, and be among the top 10 best-selling carmakers and the top three Chinese brands in the country by 2028 will be driven not just by new products, but also by an expansion of its dealerships and after-sales service network.

Having sold 5,876 cars last year, which was a 177% increase from the 2,128 units it managed in 2024, the company is aiming to have 60 dealer outlets nationwide by the end of 2028, up from the 39 outlets it has right now, with structured expansion planned in strategic locations across the country.

GWM Malaysia COO Roslan Abdullah said that the company will also be debuting a new corporate identity from this year, with the new branding image making its way to the entire dealership network in stages.

“From 2026 onwards, we will roll out our new corporate identity standards, introducing more premium showroom environments and a more consistent retail experience across the network,” he said. GWM Rawang is the first outlet to wear the new CI.

In terms of after-sales, Roslan said the company is strengthening service reliability through enhanced technical training programmes and improved parts availability, with 95% parts fulfilment nationwide. “At the same time, we will continue embedding the GWM Care system, placing customer satisfaction at the centre of every engagement. Because in the long run, trust is not built by what we say, it is built by what customers experience, consistently,” he said.

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