Hyundai Mobis pivots to AI, autonomous driving in portfolio overhaul

· UPI

March 19 (Asia Today) -- Lee Kyu-seok is accelerating a strategic overhaul at Hyundai Mobis, shifting focus from traditional auto parts to autonomous driving, artificial intelligence and robotics.

Industry sources said the company is pursuing the sale of non-core businesses, including lamp and bumper divisions, as well as certain logistics assets, as part of a broader "focus and prioritization" strategy.

Earlier this year, Hyundai Mobis signed a preliminary agreement to sell its lamp business to a French mobility supplier and is in talks to complete the deal in the first half of the year. The company has also put its global bumper business, including production facilities and sales rights across major regions, up for sale.

In logistics, the firm is reportedly negotiating the sale of its Gyeongju logistics center while continuing to operate 54 global hubs managing roughly 2.8 million parts.

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Analysts say the divestments are aimed at improving operational efficiency following the launch of a new logistics hub and securing funds for investment in future vehicle technologies.

The move comes as the global auto industry shifts toward electrification and software-defined vehicles, reducing the competitiveness of traditional hardware-focused suppliers.

Lee outlined the company's long-term strategy at a recent shareholder meeting, emphasizing investment in advanced research, automotive semiconductors and core robotics components.

"We will secure new growth engines through next-generation technologies and converged innovation," he said.

Hyundai Mobis is concentrating its research and development on key areas such as autonomous driving sensors, AI-based vehicle control systems and advanced electronic components.

The company is also expanding into robotics, leveraging its expertise in sensors and control systems to develop technologies applicable to mobile robot platforms.

Industry experts view the restructuring as a long-term strategic shift rather than a short-term cost-cutting measure, with proceeds from asset sales expected to be reinvested into high-growth sectors.

A company official said the potential sale of the bumper business remains under review and has not been finalized, adding that proceeds from logistics asset sales are relatively limited and intended to offset prior investments.

-- Reported by Asia Today; translated by UPI

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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260319010005973