Samsung expands robotics team in future growth push

May 8 (Asia Today) -- Samsung Electronics is expanding staffing for its Future Robotics Office as the company accelerates investment in robotics, one of its designated next-generation growth businesses.

The device experience division accepted internal applications for the robotics unit through Friday.

Samsung has identified robotics as a promising future business and has continued investing in the sector through mergers, acquisitions and internal development.

The Future Robotics Office was created in 2024 after Samsung became the largest shareholder in Rainbow Robotics, a South Korean robotics company. The unit was established to speed development of future robotics technologies, including humanoid robots.

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During a conference call after its first-quarter earnings announcement, Samsung said the robotics unit, led by Oh Jun-ho, had built a foundation to catch up with leading companies in the field.

The company said it was also working to bring key parts production in-house and secure the ability to develop customized components. Samsung said it would pursue domestic and international partnerships and acquisitions while building its own technologies.

The hiring push comes as Samsung adjusts parts of its business in China, where profitability has weakened. The company recently decided to stop selling televisions and home appliances in China, while continuing businesses such as mobile devices, semiconductors and medical equipment.

The move reflects Samsung's broader strategy of redirecting resources from weaker business areas toward new technologies and future growth engines.

Although Samsung's device experience division is currently facing profitability pressure, the company is seeking to secure an early position in robotics, a market expected to expand in the coming years.

-- Reported by Asia Today; translated by UPI

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Original Korean report: https://www.asiatoday.co.kr/kn/view.php?key=20260508010001789