Meta Will Pay Big Creators to Post on Facebook

Meta has announced a new Creator Fast Track program. This is aimed at luring creators with a big following on TikTok, Instagram, and YouTube to Facebook. Meta is offering guaranteed pay to creators and increased content reach. The tech giant says that this program comes as part of Facebook’s growing “commitment to and investment in the creator economy.”

Meta will pay established creators on TikTok and YouTube to post on Facebook

In the announcement post, Meta says that the Creator Fast Track program makes it easier for established creators who are new to or rediscovering Facebook to grow on the platform. Creators in the program will receive increased reach on eligible reels to speed up their follower growth. Since it knows how “daunting it can feel to start fresh on Facebook.”

Meta will pay $1,000 a month to creators with at least 100,000 followers on Instagram, TikTok, or YouTube, or $3,000 per month to creators with one million followers on any of those platforms. However, the guaranteed payments will only last three months. The program also gives creators access to Facebook content Monetization. This way, they can continue earning from their eligible content even after the Creator Fast Track program concludes.

The program will only last three months

Facebook is investing more to help creators earn from the content they create. In 2025, the social media company paid content creators nearly $3 billion from its creator monetization program. This is apparently a 35% increase from the previous year and its “highest annual total ever.” Of that amount, about 60% of that went to Reels content, while the rest was split between Stories, photos, and text posts. Meta says that the number of creators earning more than $10,000 annually on Facebook has grown by over 30% YoY.

To be eligible for the new program, creators need to share at least 15 Reels on Facebook within 30 days, posted on at least 10 different days. The content does not need to be exclusive to Facebook. However, it must be original to the creator, including AI-generated content.

Meta is also bringing new metrics to Facebook Content Monetization. This will help creators to track views that qualify for payout, approximate earnings rate, and non-qualified views. The Facebook Content Monetization is invite-only. Creators can express interest by going to their Professional Dashboard on the Facebook mobile app, selecting the Monetization tag, and then Content Monetization, and completing the interest form.