impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.

impact.com has announced a new partnership with Evertune, designed to give brands clearer visibility into how they appear in AI-generated search results, and the ability to act on those insights through partnerships.

The collaboration will see Evertune’s AI Brand Monitoring data integrated into impact.com’s platform for select customers, allowing brands to understand how Large Language Models (LLMs) such as ChatGPT, Gemini and Claude reference them in shopping-related queries.

Crucially, it also links those insights directly to partnership activation, showing which creators and publishers most influence AI recommendations and enabling brands to work with them via impact.com.

AI search has been one of the hottest topics – and conundrums – in performance and affiliate marketing this year. LLMs have rocketed into everyday, mainstream use. Adobe data shows traffic to US retail sites from generative AI sources surged 4,700% year-on-year as of July 2025.

Within Evertune’s platform, brands can activate partnerships through impact.com using Evertune’s newly launched Partner Connect marketplace. This allows marketers to distribute content across the creator and publisher sources that LLMs rely on most heavily, such as reviews, comparisons and expert-led commerce content.

As part of the agreement, impact.com has also made a strategic investment in Evertune.

For select customers, impact.com is rolling out AI Search Visibility Reports, including an AI Brand Score that measures how likely an AI model is to recommend a brand without being prompted, and Domain Mentions, which highlight the publisher and creator domains most frequently cited by AI models in a given category.

“This partnership moves performance marketing beyond the click into the realm of insights and authority,” said David A. Yovanno, CEO of impact.com. “It not only gives brands and publishers clear visibility across the LLM ecosystem, but also provides them with strategic activation capabilities to act on that intelligence. It’s a major step toward helping our customers shape and monetize the next era of commerce search.”

Brian Stempeck, CEO of Evertune, added that more than 40% of the top 10,000 sources cited by AI models contain affiliate or sponsored content, highlighting the growing influence of commerce publishers on AI recommendations.

The solution is currently available to select brands, with a broader rollout planned for early 2026.