The Coca-Cola Christmas truck is coming to London this week

What’s your favourite sign in London that Christmas is coming? Is it the turning on of festive lights displays? The opening of ice rinks? The city’s many Christmas markets setting up stall? The capital sure knows how to get into the festive spirit.

In recent years, another way for Londoners to get revved up for Christmas has come courtesy of Coca-Cola. Every year Coke’s festive truck tours the land, stopping to host lucky dips, play festive games and, of course, give away lots of free fizzy stuff.

The Coca-Cola truck’s route is usually kept under wraps until a day or two before it arrives in each location. Excitingly for Londoners, however, we won’t have to wait too long before the Coke truck arrives in town: London will be the truck’s first stop on its 2024 tour of the UK.

The truck will arrive in the capital tomorrow (November 21) at Elys Yard in the Truman Brewery (just off Brick Lane). As well as lots of free Coca-Cola Zero Sugar, the pop-up promises Coca-Cola merchandise and games, plus performances by DJs, a gospel choir and, tantalisingly, ‘a chart-topping artist’.

This year the truck is partnering with food charity FareShare, with Coca-Cola donating 20p for every person who visits the truck at its various stops. You can find all the latest updates about the Coca-Cola Christmas truck’s UK-wide route for 2024 here.

Did you see that IKEA is opening a pop-up shop on Oxford Street all about its legendary blue bags?

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