Apple's 2026 Back to School Offer is Coming Soon

Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days.

Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in addition to the discounted prices already available through Apple's education store year-round, but it will be a bittersweet situation this year given that Apple recently raised prices on all Macs and iPads.