AppleCare+ Launched 15 Years Ago Today

AppleCare+ became available for the first time 15 years ago today, on October 14, 2011, alongside the iPhone 4S, following its announcement ten days earlier. The previous $69 AppleCare Protection Plan in the United States extended hardware repair coverage and technical support to two years, but excluded accidental damage.

‌AppleCare‌+ cost $99, retaining that two-year term while adding coverage for two accidental damage incidents, each with a $49 service fee. It covered damage from drops and liquid contact, but excluded theft and loss.