Christoph Fuchs, Martin Schreier and Stijn van Osselaer ran four experiments to find out why people prefer handmade things, and the answer was love. In their study in the Journal of Marketing, shoppers saw handmade products as symbolically containing the maker’s love, favored them when buying for someone close, and many were willing to pay up to 17% more for them. A luxury label can’t offer that. These 12 sewing and crochet stories show it in real life: a handmade dress, a crocheted birthday gift, each one worth more to its owner than anything bought. With the holidays close and a lot of people reaching for needles and hooks right now, they’re a good reminder that happiness is often handmade.