How a ₹1 Melody Toffee became India’s sweetest soft-power gift
Narendra Modi used his uncanny marketing skill to impress Italian PM By T N Ashok The gift wrapped Melody chocolate seemed to sing a new jingle : Jab Melody hain, tho Meloni hain” to soft power India’s diplomatic thrust into a country where a saint was crucified and a great new religion was born […]
21 May 17:02 · Northlines