Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’
Brazil's Globo bets on universal appeal of telenovelas, ushering in 'Super Dramas' to bring national stories to international audiences at Mipcom
11 Oct 19:33 · Variety