When I think of Sound Blaster, I go way back to the early '90s. The Sound Blaster 1.0 was the gold standard if you had a PC. In 1998, Creative released the Sound Blaster Live!. It featured EAX (Environmental Audio Extensions), and on the games that supported it, sound would change depending on your environment: caves and long hallways would echo, footsteps sounded different on concrete versus dirt, you name it. It was pretty cutting-edge back then, and Creative was the pioneer behind it.