Very few people understand what it actually takes for a company to become a household name. With small-ticket products, the odds are at least somewhat kinder. Something sitting on a supermarket shelf can grab your attention, cost little enough to try on a whim, and, if you like it, be bought again and again. Familiarity builds quickly when the barrier to entry is a few dollars.

Very few people understand what it actually takes for a company to become a household name. With small-ticket products, the odds are at least somewhat kinder. Something sitting on a supermarket shelf can grab your attention, cost little enough to try on a whim, and, if you like it, be bought again and again. Familiarity builds quickly when the barrier to entry is a few dollars.