Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation. The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear. Apple marketing chief Greg Joswiak shared the video on social media, and a short version is also on Apple's AirPods Pro 3 website.