Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus. The Maps app launched with mislabeled landmarks, faulty directions, and a user experience that fell well short of Google Maps at the time.

Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus. The Maps app launched with mislabeled landmarks, faulty directions, and a user experience that fell well short of Google Maps at the time.

Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus. The Maps app launched with mislabeled landmarks, faulty directions, and a user experience that fell well short of Google Maps at the time.

In a recent town hall meeting reported by Bloomberg (paywalled), Apple CEO Tim Cook named the troubled 2012 launch of Apple Maps as his "first really big mistake" in the role. "The product wasn't ready, and we thought it was because we were testing more of local kind of stuff," Cook told staff. MacR...

In a recent town hall meeting reported by Bloomberg (paywalled), Apple CEO Tim Cook named the troubled 2012 launch of Apple Maps as his "first really big mistake" in the role. "The product wasn't ready, and we thought it was because we were testing more of local kind of stuff," Cook told staff. MacR...