Alex Warren Signs With UTA for Film, TV, Content and More
by Jem Aswad · VarietyUnited Talent Agency has signed Grammy-nominated artist and creator Alex Warren for global representation across film, television, content creation, podcasting, publishing, brand partnerships, and more. Warren continues to be represented by the Team for touring in North America/EU/Asia/Australia, with UTA handling South America.
The signing comes after Warren’s breakthrough year with the song “Ordinary,” which topped the Billboard Hot 100 for 10 weeks and helped lead to his nomination for best new artist at the 2026 Grammys, and the release last week of his new single “Fine Place to Die.” He first rose to fame as a member of the TikTok influencer-based collective Hype House.
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He is currently on his global arena tour “Finding Family on the Road,” which has sold nearly 850,000 tickets across EU, UK, US, Asia and Australia.
The 25-year-old Carlsbad, Calif. native began posting YouTube videos at the age of 10 and co-founded Hype House in 2019, which became a Netflix reality show three years later. He began posting songs in 2021, applying his by-then virtuoso social-media skills to promoting his music — and those skills proved key in breaking “Ordinary.” Warren estimates that by the time the song was officially released in February of this year, he had posted more than 100 different videos featuring it.
On the heels of the song’s success, Warren released his debut album “You’ll Be Alright, Kid” last July which was certified Platinum by the RIAA in recognition of over 1 million albums and also remained in the top 10 of the Billboard 200 albums chart for 13 non-consecutive weeks. The album also includes the singles “Eternity,” “Bloodline” (featuring Jelly Roll), “On My Mind” (featuring Ros é) “Burning Down” with Joe Jonas.