Former New Engen SVP Launches Flat-Fee Media Platform MediaPact

Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.

Lacie Thompson, formerly SVP of Growth, Affiliate at New Engen and Founder of LT Partners, has announced the upcoming launch of a new venture, MediaPact.

Thompson describes MediaPact as a platform that is “designed to better serve media sellers and buyers of all shapes and sizes.”

It provides a centralised space to build and manage media buy partnerships, with real-time analytics, AI-powered inventory upload, and campaign management features.

The platform aims to provide a more standardised way for media owners and buyers to transact on flat-fee deals, spanning formats such as content, newsletters, podcasts, social placements and sponsorships.

While the focus is on flat-fee, commission tracking and performant deals are also listed as capabilities.

Thompson brings a strong performance marketing background to the project. During her time at New Engen, she earned a win at the US Partnership Awards for Best Influencer Marketing Partnership.

The platform is designed to serve both sides of the market: media sellers offering fixed-price placements, and brands, PR teams and agencies buying media for awareness or outcome-driven campaigns.

MediaPact is expected to support buyers who still evaluate success through measurable results such as traffic, engagement or downstream impact.

The platform arrives at an opportune moment. Dreamday Founder Lauren Kleinman recently predicted that affiliate will “evolve from a conversion channel into a distribution channel” this year.

The prominence of affiliate content in AI search engines has opened up new possibilities for the space. Both impact.com and Partnerize have rolled out respective ‘zero click’ visibility functions.

As performance and affiliate marketers increasingly engage with non-traditional media strategies, the platform’s approach reflects a growing convergence between direct media buying and performance-led thinking.

MediaPact is currently accepting waitlist sign-ups ahead of a broader launch planned for the coming months.