MoEngage Acquires US-Based AI Startup Aampe To Scale Agentic Marketing
by Anjali Jain · Inc42SUMMARY
- MoEngage said Aampe founders Paul Meinshausen, Schaun Wheeler and Sami Abboud will join it to lead its agentic decisioning initiatives
- Aampe provides dedicated, autonomous AI agents for every individual customer of a brand to aid in personalised messaging and marketing
- Aampe claims to have deployed millions of these individual agents across its customers, and claims to process over 200 Bn decisions a week