Netflix Launches India Creator Initiative As Ted Sarandos Bets Big On Local Content, AI

by · Inc42

SUMMARY

  • Netflix has launched the Netflix India Storytelling Initiative to build a pipeline of creators across AVGC, partnering with IICT and NFDC for training programmes
  • The initiative builds on Netflix’s decade-long presence in India, with the company creating more than 200 originals and filming across over 100 locations
  • Netflix co-CEO Ted Sarandos said India is central to the company's global strategy, highlighted AI's growing role in entertainment production, and ruled out bidding for major sports rights such as the IPL