Now, FSSAI Issues Show-Cause Notices To BigBasket, Flipkart Over Misleading Claims

by · Inc42

SUMMARY

  • The FSSAI noted that “Freedom Cooking Rice Bran Oil” is being marketed on digital media platforms and ecommerce storefronts unapproved claims regarding cholesterol management
  • This latest incident fits into a larger pattern of regulatory action by the FSSAI and state-level authorities against ecommerce and quick commerce platforms over food safety and hygiene concerns
  • The regulator also claimed that Gemini was selling food products via its proprietary ecommerce website without a valid Central Licence covering ecommerce activity