Here's everything you need to know about the 2024 Macy's Thanksgiving Day Parade!

NEW YORK (AP) — The holiday season really kicks off when the massive helium balloons start floating through New York. The Macy's Thanksgiving Day parade — two years away from its 100th birthday — this year will feature 17 giant character balloons, 22 floats, 15 novelty and heritage inflatables, 11 marching bands, 700 clowns, 10 performance groups and more stars than can fit around a table.The parade begins rain or shine on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store on 34th Street, which serves as a stage and backdrop for performances.Here’s key things to know about the parade and how to watch it.What time does the Macy's Thanksgiving Day parade start?For the second year in a row, Thursday's parade starts at 8:30 a.m., in all time zones.What channel is the Macy's Thanksgiving Day parade on?It will be on NBC, available with an antenna or through cable and satellite providers.What if I want to stream it?For cord cutters, the parade is being simulcast on Peacock and an encore telecast…

Macy’s Thanksgiving Day Parade has been the most-watched entertainment program in the U.S. for the past three years, ahead of the Oscars and the World Series.

For the 98th time, Macy’s brings New Yorkers its annual parade. This year, there will be 22 floats, 17 character balloons and performances by the Temptations and T-Pain.